College students have cultivated their own cannabis businesses since the beginning of time, jokes Craig Markovitz, assistant teaching professor of entrepreneurship at Carnegie Mellon University's Tepper School of Business, making light of the copious amount of marijuana smoked as privately as possible.
But when Markovitz was asked about cannabis in the context of entrepreneurship, he starts talking faster. “There’s an extraordinary amount of emerging growth and opportunity to take advantage of. From a growth perspective, it’s unique. Every day, you read news about innovation and regulation that will impact the industry,” he said.